Hi everyone, if you run video ads on Google Ads, there’s some good news for you. Google has launched a new and helpful tool right inside Google Ads. It’s called “Built-in Video Analytics,” and it will make it much easier to understand how your video ads are doing. Now, you won’t need to go to different places to see how your videos are performing!
What Does This New Tool Do?
Imagine your video ads are running in different places on Google – like short videos on YouTube Shorts, ads before YouTube videos, or videos in Performance Max campaigns. Before, it could be a bit tricky to see all the results in one place.
But now, in the “Assets” section of Google Ads, there’s a new “Videos” tab. In this tab, you will find information about all your video ads in one spot. This means you can see how all your video ads are performing, no matter where they are running:
- Performance Max (PMax) campaigns: These are smart campaigns that use AI to show your ads across all of Google’s channels.
- Demand Gen campaigns: These help you reach people who are looking for what you offer.
- Google Display Network (GDN) campaigns: These show your videos on different websites.
- Standard video-only campaigns: Your regular video ads.
This makes it much simpler to manage and understand your video ads. You won’t need to leave the Google Ads platform to see all the details.
Features That Help You Understand
This new dashboard has some great features to help you make your video ads even better:
- Filter by Video Type: You can easily sort your data. Want to see how only your YouTube Shorts ads are doing? Or just your In-Stream ads? You can do that! This helps you focus on specific types of videos.
- Details by Audience: Have you ever wondered if your ads are reaching the right people? Now you can see how different age groups, genders, or people using various devices (like phones or computers) are reacting to your videos. This is very important for targeting.
- Engagement Numbers: For each video ad, you can see some important numbers, such as:
- Views: How many times your video was watched.
- Audience Retention: How long people watched your video. Did they watch the whole thing, or did they leave after a few seconds? This shows how interesting your video is.
- Drop-off Points: This feature is very useful! You can see at what point in your video people stop watching. If many people leave at the 10-second mark, you might want to change something in that part.
Why Is This Important for You?
This new tool makes life easier for anyone who advertises with videos on Google Ads. Here are some big benefits:
- Saves Time: Instead of checking different reports and tabs, all your video data is in one place. This will save you a lot of time.
- Quickly Find the Best Videos: By seeing all the data together, you can soon find out which videos are working really well and which ones need improvement.
- Make Better Decisions: When you know exactly what’s happening with your videos – who is watching, for how long, and where they are leaving – you can make better decisions. You can create videos that truly connect with your audience.
- Better for AI Campaigns: Campaigns like Performance Max rely a lot on your ad materials (like videos). This tool gives you important information about how effective your videos are, which helps AI-driven campaigns work even better.
Aleksejus Podpruginas, a Senior Google Ads Campaign Specialist, first noticed this update. The feature was written about on June 30, 2025, by Anu Adegbola, the Paid Media Editor at Search Engine Land. This shows that Google is always trying to give advertisers better tools to understand their campaigns.
Conclusion
Google Ads’ new Built-in Video Analytics tool is a big improvement for advertisers. By bringing all video performance data into one easy-to-use dashboard, it simplifies tracking, analysis, and optimisation. This saves you time, helps you understand your audience better, and lets you create more effective video campaigns, leading to better results and more success with Google Ads.
